Legendary moments: Glenn Mcgrath

Freelance creative, working with Boyd Hicklin and team at Gemba. Rare opportunity to reactivate a beloved old platform and bring a new gen of sports and culture nuffies into the "Legendary Moments” tent. 

For Toyota it was about showing up with deep cricket knowledge, joy, and nostalgia to cut through the mess of an Ashes Summer and drive sponsorship awareness. 

What could be more Oh-What-a-Feeling than a lanky ol’ bird taking off? How do we make Pigeon fly again?

And what can we give our new Antagonists-In-Chief Matt and Ryan to build on the salience and love that “Legendary Moments” has won over the decades? 

MVP to the slowly rotating cricket box on each hubcap.