BWS x CUB
AFL Grand Final Promotion
Building on our “Bring it Home” platform for the season, this was a finals consumer promo to solidify BWS as the place for footy drinks, and sell a shedload of Carlton along the way. Competition identity, TVC, legals, entry assets, etc.
ft. Dale ‘Daisy’ Thomas (and ft. me biting his premiership medal).
What if the “Dream Grand Final” is actually spent in socks on the couch? A bit of digging told us that 1,584 people have won a premiership. If that’s rare, what about this prize?
We asked punters to take it from a bloke who’s seen the mountaintop and done both.
We Solidified BWS’ footy legitimacy (and 14% uplift for CUB products - thus paying the bills. Cheers all!).
